For Generation X, born between the mid 60’s and late 70’s, blessed with the illusion of everlasting growth, and the succeeding Millennials, spoiled by the amenities of the modern information society, COVID was a hard stop from full throttle.

When talking about startups, thoughts are with the young Bill Gates, smiling at a police camera after being fined for speeding with his new Porsche, or Harvard drop out Mark Zuckerberg, both starting their empires in their early twens. Yet, this is a myth. Today, it is the Generation X, at the helm of startups.

Kolja A. Rafferty

Advisor, turnaround & transformation expert, with a strong bias towards strategy & corporate finance. Specialized in distress situations, Value Design, M&A.

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